Twitter Tactics for Active Marketing

As compared to another social media platforms twitter plays a Big role in marketing. Twitter is actually a great tool for marketing your business and engaging your audience. If there is an active account in twitter with pretty followers, interactions, retweets and appropriate hashing can get account a great reach to audience.

Twitter Posting

1. Add your Tweet (up to 280 characters)or Post into the compose box at the top of your Home timeline, or click the Tweet button in the navigation bar.
2. You can include up to 4 photos, a GIF, or a video in your Tweet. It can make your tweet more attractive and get more engagements.
3. Add hash tags and labels for your post for better reach to audience.
4. Tag people or places.
5. Click on the Tweet button.

Engaging on Twitter

Twitter is the most lead generating social media channel. Which can create a great social authority score for your accounts and post.

• Connect people with same motive as yours
• Make sure your content stands out
• Use under 140 characters
• Ask for a retweet
• Be open to new connections, follow people back.
•  Tweeting consistently
• Use trending Hashtags

Twitter Analysing Tool

There is Twitter Analytics to analyse your account – It gives you a 28 days summary of your profile.

Followerwonk is an twitter analysing tool were you can know more about your account.

• Shows your social authority score
• Includes data on your tweet count, impressions, profile visits, mentions, and followers.
• You can see the best performing ones.
• This includes demographics, consumer behavior and lifestyle information.
• You can compare your profile against your competitors and count gained/lost followers

Adding Lists in Twitter

A Twitter list is simply a curated group of Twitter users that allows you to efficiently organize your users in various groups and to better manage your tweets. You can subscribe to a list created by another user, or, preferably, you can create your own.

• Lists are Good for Organization
• Adding Someone to a List Can Be Public
• Lists Can Be Used for Mutual Follows
• Lists are Great for Monitoring Competitors

How to create a Moment

By Twitter Moments you create and curate longer-form content to tell interesting stories. Moments let you tell a story that goes beyond one Tweet and highlights different perspectives.

Steps to Add Twitter Moments

1. Navigate to the Moments tab.
2. Add a title.
3. Add a description.
4. Choose tweets to add to the Moment.
5. Set a cover image.
6. Click the Publish button when complete.