For many, reading on mobile web is slow and frustrating experience. The AMP(Accelerated Mobile Pages) project is an open source initiative it creates the vision that publishers can optimize their content on mobile sites and have it load instantly anywhere.
Source: What is AMP? How AMP is Beneficial for Mobile Sites? – SEO Kochi
AMP features or Rules
- Allow only asynchronous scripts
- Size all resources statically
- Don’t let extension mechanism block rendering
- All CSS must be inline and max size 50kb
- Prioritize resource loading
- No scrolling elements supported
- Responsive design
Html Tags that Supported and Prohibited on AMP
| Allowed | Prohibited |
| Script- Prohibited unless the type is application/ld+json, application/json, or text/plain. <noscript> | Base |
| Image- Replaced with amp-img | Frame |
| Form | Frameset |
| Audio -amp-audio | Param |
| Video- amp-video | Applet |
| Input Elements | Embed |
| Style- <style amp-custom> | preconnect, prerender and prefetch |
| Button |
Read more about AMP and Importance of AMP
Kulzu SEO Analyst 